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5.0SERVICE
4.0Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
246 ratings and 175 comments received in the last 90 days.
11 October 2026
Everything was cover in the hand over
05 October 2026
Max made the whole process smooth, professional and fun. First class sales rep!
04 October 2026
Salesman was very professional, helpful, polite and willing to discuss any queries that we had. Explained everything very clearly. All of the staff that we have dealt with have been first class.
04 October 2026
This was my first brand new car purchase. Very happy with the whole experience from start to finish. Travis was friendly, helpful, professional and patient throughout. Communication was excellent and the car was presented beautifully.
03 October 2026
The team went above and beyond to make sure I got the car and deal that were best for me
03 October 2026
Excellent service from Ally Hood from start to finish- a seamless journey for me to acquire my beautiful new car!
02 October 2026
Travis made the experience very enjoyable and stress free.I'm veryhappy with my newcar and impressed with the level of professionalism as well as a friendly service that wasprovided by Travis.I walked in Wednesday and left a weeklater with a new car!
29 September 2026
Smooth and efficient.
27 September 2026
Service and professionalism was excellent by Max and the team.
25 September 2026
All went very smooth
22 September 2026
Travis was clear, courtesy and organised. He helped me select the correct vehicle, responded to my queries and was a pleasure to do business with.
12 September 2026
Excellent sales team and support. Good facilities with friendly staff.
09 September 2026
Great customer service again from Ally Hood, this is my 2nd purchase from him.
06 September 2026
Marek was great
05 September 2026
We were welcomed immediately upon arrival. Our sales advisor, Travis Leonard, was superb from start to finish. He listened to our reservations & arranged for a demo car to aid our decision. He dealt with issues on delivery with professionalism.
05 September 2026
Chris knew exactly how to deal with me and I truly appreciated his time
30 August 2026
The dash cam was not installed until the day before the collection of the car. This caused delays and stress at what should be an enjoyable moment when buying and collecting a new car.
26 August 2026
Ally and Ben were great. Sadly, the valeting team let the dealership down as the car was filthy on collection and had birdlime marks on the paintwork which I still need to remove but other than that great experience.
19 August 2026
The salesman was excellent throughout the process but some of the supporting groups were not quite so hot. In particular getting an answer on the telephone was dire. I don't think there's a dedicated receptionist. You need one.
05 August 2026
Travis went above and beyond to make the experience easy and smooth. Had a small issue with car being delayed but Travis managed to find me out a different one quickly and I was very grateful.
04 August 2026
Travis was excellent. Very helpful, caring and tolerant in explaining everything to us. With all the new technology and the trade in/purchase being online, we found it quite overwhelming but Travis sorted it all out for us.
31 July 2026
Very helpful even under difficulty working conditions with the temporary buildings
24 October 2026
Poor reception service. Very poor time management although I had prescheduled the appointment
24 October 2026
Very happy with the service we received. Friendly and efficient.
24 October 2026
Very organised , welcoming and very helpful.
24 October 2026
All good wasnt a service it was an air bag replacement.
23 October 2026
Lack of communication, not being able to plan as I didn't know when I was getting the car back.
21 October 2026
The service was completed as planned and during the inspection a future safety defect was found which was subsequently repaired under warranty.
21 October 2026
It was a poor experience . Central booking service was not knowledgeable and not helpful . The cost of the service is very high and then you wanted to charge me to wash my car . Both money pinching economies not conducive with a luxury car purchase.
21 October 2026
Checkin staff super helpful, customer focused, friendly, professional Work on my car was performed on time and to a great standard
21 October 2026
Excellent service. Always friendly and helpful
21 October 2026
Excellent Service Quality
20 October 2026
4 star to reflect my satisfaction with BMW's service and conduct.
20 October 2026
I dropped the car off at the allotted time and picked it up later in the day. No dramas all very easy.
19 October 2026
Seen promptly. Coffee and biscuits provided. 30 minutes to complete the job.
19 October 2026
The promised vehicle wash didn't happen.
19 October 2026
Work completed in the estimated time and a complementary valet
19 October 2026
Service was good by staff - shame new coffee machine was out of action for an hour plus - eventually fixed
19 October 2026
2 hrs ended up as 4
18 October 2026
All pretty seamless. Although the bill was a little less than originally indicated (which is great), I still feel the cost is a bit steep for an EV service, which, let's face it, doesn't comprise of very much. Hence the 4 out of 5 stars.
17 October 2026
Efficient booking in and timely completion of work. Very disappointed to be offered a car wash at extra cost. The wash/valet was, for me, a key differentiator of owning a prestige car brand & servicing at the main dealer. Felt like penny pinching
16 October 2026
Overall very pleased the issue was addressed under warranty. The only minor issue was the duration to fix and dry the inside of the car.
15 October 2026
Had to wait as advisor was in meeting I had to rebook as the payment details were not resolved Received a cinch e mail with cheaper servicing which was misleading
15 October 2026
Got given a Mini as a courtesy car which was bad form. The initial fault was recorded incorrectly when I booked the service, so had to wait longer to get my car back. Other issues I mentioned not acknowledged. Didn't even get a wash and clean.
14 October 2026
Service Advisor was really nice to talk to
14 October 2026
Listen to request for larger vehicle.I think you are missing a trick regarding showing potential customer new and improved technologiesEg having hybrid cars fully charged,explaining capabilities of the car etc
13 October 2026
All good , clear and timely
12 October 2026
There were a couple of small issues which disappointed me.
12 October 2026
Friendly welcome and efficient service!
12 October 2026
We were told when we checked in we would get a quote for the service. We're still waiting!
11 October 2026
It's the 2nd time I have visited and nobody was available for the valet
11 October 2026
Awful customer service too numerous to mention however the car is not fit for purpose and will be returned in the morning as nobody responds or picks the phone up
11 October 2026
Friendly staff (wasn't always like that in the past) and reasonable price
09 October 2026
Problem with noise was diagnosed and sorted
08 October 2026
Service Manager very good. Reception staff a little frosty when I asked how long it would take to get booked in.
07 October 2026
Only one reason they gave my car a Heath check and also they would wash my car and valet the inside but they failed to do that
07 October 2026
As always, I touched base with both Reiss & Tim when the car was booked in and they both looked after me and it exceptionally well throughout the process.
07 October 2026
Warning light ignored, sat nav still not fixed and still logging on a guest
06 October 2026
all very easy and efficient
06 October 2026
Fairly quick service while I waited. Had to ask for vehicle check info just before leaving
05 October 2026
Professional, friendly and efficient with good communications and a nice place to wait. My car was looked after very well. Thank you.
05 October 2026
I was asked if I wanted a free health check for my car, i declined and it was still carried out.
05 October 2026
Efficient simple process
04 October 2026
Helpful staff and smart waiting area Didn't have to wait too long for work to be completed
04 October 2026
All completed without fuss
01 October 2026
Just everything easy, can't fault it
01 October 2026
Very professional and courteous.
30 September 2026
Excellent service and great value for money
30 September 2026
All was good. A good experience.
30 September 2026
Everything was done to high standards overall a professional job
30 September 2026
The actual technician and Reis were great. However your receptionist and the additional younger girl who sorted out my payment - both put me off your service. They looked annoyed that I had come in and were incredibly unfriendly. Not impressed.
30 September 2026
Appalling treatment by BMW refusing to cover the repair cost on a known brush module issue rendering the car undrivable. The car is 3 years old with 22k miles and I've had to pay £2,500 to get it fixed. It took 4 weeks to fix, no courtesy car either.
29 September 2026
Promised a health check and an airbag on recall
28 September 2026
I was very satisfied with the service experience. The staff were helpful and the service was good overall. My only criticism is they were unable to vacuum/clean my car which they offered to do, but were sadly unable to fulfill. All good otherwise.
27 September 2026
I took nearly 3 months to be able to book a service and mot, online booking system not working, no one answering calls or returning messages. Finally booked appointment and had the leave the car for 2 days as it was the wrong time to do an mot
27 September 2026
I was not made aware of the work required for the Recall that had been added to my MoT Visit until I arrived at the branch. My visit was therefore for much longer than I had originally planned for.
27 September 2026
Dashboard display was changed with no reason why. Safety video showed the vehicle but not the issues that were the flagged as needing to be dealt with.
27 September 2026
Very professional and friendly service. Nikki was fantastic, she rebooked my car back in the day following my MOT as my convertible roof became jammed. All sorted one day later and only charged for the faulty part.
27 September 2026
Recall carried out efficiently, but no complimentary wash&vac as promised when making booking on phone.
24 September 2026
The part took a long time to arrive resulting in BMW cancelling the initial appointment just one day before the scheduled repair, this was a wasted day off work. When the repair was completed about a month later, it was fine until I realised my auto
23 September 2026
My car went into Marshalls to have a new starter motor fitted under a BMW safety recall I was very satisfied at the time but two days later my car broke down in a remote area and required AA assistance apparently due to a faulty new starter motor
22 September 2026
I was not impressed that it wasn't until an hour after the appointment time that my car was taken in to the workshop. This was a waste of my time.
21 September 2026
Went beyond my expectations
21 September 2026
I cannot put completely satisfied due to the ongoing difficulties in trying to contact branch and lack of communication
21 September 2026
I asked service manager why cost was 2 times my Toyota service he said "nothing to do with us BMW sets the price" I had to ask for copy of the printout from my car computer which had errors on it. Mechanic said not part of service. No discussion!!
21 September 2026
Did a good job, service was friendly & quick, called me when my car was ready & sent me the health check video. I wanted to wait & work - was told on booking I couldn't but on turning up they asked if I wanted to having arranged lifts already!
18 September 2026
Everyone i spoke to was friendly and polite however my car wasn't valeted as promised.
17 September 2026
Although the initial bill you sent was a certain amount, to then add on the extra amount for investigating purposes was a bit harsh. You already knew the fault as I had come in a couple of days earlier, so thats a bit naughty
16 September 2026
Mostly it was average at best. One member of staff, I think she is called Kimberley, was excellent. Really kind and helpful even though I was not her customer. Except for her the overall experience was a 3.
16 September 2026
When the car was delivered I was promised 1. A health vehicle check would be given. 2. The car would receive a wash and clean before collection. Neither of these were provided, however the body shop did a brilliant job on the rear wing.
15 September 2026
The lady staff member wasn't as forthcoming as I would expect from a person at reception level. She was very abrupt in how she spoke.
14 September 2026
All went well, took 90 minutes rather than 60. 5miles after leaving the ABS warning light came on ,has since gone off again and then another day on again but currently off
14 September 2026
Location is convenient to me, the drop off and collection was quick overall service was quick.
14 September 2026
The need to service was highlighted by email and I was called to fix a date. The service was done as described and pick up was flexible.
13 September 2026
I was not sent my health check video - I did ask and the nice lady on reception said she would chase it up but it was not recieved.
13 September 2026
You have always looked after my car
11 September 2026
Was left waiting for 1.5 hours after job was complete. The car was not washed as offered. Parts department were not very helpful on same visit.
11 September 2026
I took my car for a BMW recall and received, staff were extremely pleasant and helpful.
11 September 2026
Ready on time
11 September 2026
Appointseement on time good service
11 September 2026
All done within the timeframe specified. Polite and curteous staff.
10 September 2026
Prompt, polite, efficient and did more than I expected, all good
09 September 2026
Service staff were excellent most help
09 September 2026
Top service & a solution driven management
08 September 2026
First class service.
08 September 2026
The car was immaculate and, as always, running beautifully. It was always a super car
07 September 2026
Car wasn't scratched when it went in for service engineer seemed to make abit of a deal about it in report ??hey ho
07 September 2026
Oil & filter changes fine Mechanic did ask as to why I wanted an oil change after 4000 miles / one year, agreed to my wishes. MOT fine. My concern is need to up grade software at £200+ without assurances that my Apple iPlayer system would return.
03 September 2026
The whole process was very smooth and professional very happy with everything.
01 September 2026
No problems-everything went smoothly.
01 September 2026
The service part was excellent - a video sent by the technician was timely, clear and concise. Unfortunately it appeared that the complimentary wash caused minor scratches on the bodywork - the paintshop technician was excellent & fixed them next day
01 September 2026
Pleasant staff
30 August 2026
I am very satisfied with the professionalism of the staff and the quality of their work. Thank you!
30 August 2026
I didn't get the inspection report at right time. I received it during collection after service.
29 August 2026
It was very easy to drop my car off, the staff were welcoming and helpful
29 August 2026
Good service friendly staff nice facilities for waiting
29 August 2026
Service was exceptional especially from Gerard and Mark who drove me home and later ensured the car was delivered.
29 August 2026
Even though this was a free airbag replacement, still traeted like a valued customer
29 August 2026
you fixed the car
29 August 2026
Brett has been amazing from start to finish and has gone above the level and beyond to keep me up to date with the delivery time and explain everything.
27 August 2026
Friendly/ helpful/ knowledgeable/ car ready on time . not too expensive- loan vehicle good too.. advance check in a really good process.
26 August 2026
apart from forgetting to clean the car, which has been an ongoing theme over the two previous visits.......
25 August 2026
Service carried out efficiently from booking to completion. Only thing 12V battery and wipers not in stock, so work not done.
25 August 2026
There was flexibility, advice and my problem was fixed
25 August 2026
because i was completely satisfied
24 August 2026
The appointment was very efficiently handled by Kimberly and I was also given a lift home with the car delivered afterwards. That was brilliant.
24 August 2026
I had an issue with waiting to be severed,also being given a bill when I was on a service plan.
23 August 2026
Everything completed as advised
23 August 2026
A lot of confusion about the pricing (I was told 3 different prices for a service). Complementary car wash and interior clean ?????? What a joke. I love BMW but the after care is not as good as the cars.
22 August 2026
Full Service went very well - plus MOT and minor adjustment to dashboard information! Car returned 2hours earlier than scheduled after car was washed, as always a treat!!!
21 August 2026
I phoned a few days before my appointment to ask about getting another job done and was told that the message would be passed on, but the service centre knew nothing about it.
20 August 2026
Was easy to book and work completed and car available in good time. No wait to check in car. Friendly agent/employee Plus complimentary wash & vacuum service a nice touch
20 August 2026
Completed the required work. Unfortunately failed to vacuum the car when I was told they would do this.
19 August 2026
Loan Car was dirty especially the interior
19 August 2026
Good professional service
19 August 2026
Very efficient. Good service
18 August 2026
Disappointed that they didn't have the spares or time to fit the new brake discs in stock. Had to rebook a week later. I'm not convinced that I received the 30% off the price of the parts that were used either.
18 August 2026
I felt the welcome and run-through of work to be carried out was very good. Especially having the parking attendant, that was hugely helpful and takes away a lot of potential stress.
18 August 2026
Very Efficient & professional service. My car had a full service and MOT which was completed successfully and in a timely manner. I asked if a driver could take me home which was accommodated. Not only that but my car was delivered back to my home.
18 August 2026
Easy to book online so turned up as I was served promptly.
17 August 2026
..
17 August 2026
Completely dissatisfied not good at all
17 August 2026
I was given 5 star service for an airbag recall .very helpful and informative at the reception and a nice touch with the complimentary tea and biscuits.. The work was done quickly and a lovely touch was the complimentary wash
17 August 2026
I asked for metallic fringe sound from rear side car and they didn't checked yet and charged like I am coming to BMW and expecting after paying huge money to bmw Marshall expecting proper good service which they should do
17 August 2026
I'll start from the beginning. Everytime i'd like to book a car I struggle to get through to the Service Centre, I get put through to the main call centre and they ask which dealer i'd want even when trying to rebook.
17 August 2026
All tasks were carried out in time . All staff were extremely helpful
17 August 2026
The service to my car was good overall but because of a fault with your mot software I was forced to wait for a further two hours making for a very long day
17 August 2026
Pleasant waiting area to wait for my recall to be done. Cool on a hot day but no chocolate buscuit this time.
16 August 2026
Great
15 August 2026
Poor customer service. Very disappointed and dissatisfied.
13 August 2026
The service rep and tech guy I saw were great but the problem remains unresolved so the rating us based on that and not the people I interacted with
13 August 2026
Some difficulty in contacting centre to make changes to appointment date and was expecting a confirmation email/ text to confirm what had been agreed. So two days before I was due to take car had to make a further call to ensure instructions correct
13 August 2026
Good
13 August 2026
Everything was done perfect they had to order a part they let me know soon as it was in stock and i collected car same day. Very happy
13 August 2026
Car had recall for air bag. I'm a full time at home carer for my mum and couldn't bring it. You came picked it up the work was done and delivered back to me
13 August 2026
Friendly service but occasional updates on progress would be welcome.
13 August 2026
Kimberley was very helpful and professional :)
12 August 2026
Friendly, professional and good service
12 August 2026
I was met at reception and was treated with courtesy, politeness and respect. Car was well valeted.
12 August 2026
Seen straight away and job done within time estimated
12 August 2026
efficient steering wheel airbag recall carried.
12 August 2026
Recall to replace drivers airbag. Had a 2pm appointment and finally got my car back at 4.30 !!! Same thing happened last time it had to go.in for a recall...how can it take soooo long??
12 August 2026
After collecting the car, I had no reason to suspect there was anything wrong. It wasn't until I had to brake for the first time that I realised there was oil or grease on the driver's floor mat. My foot slipped as I pressed the brake pedal.
12 August 2026
Great arrival process and people
10 August 2026
My experience at Salisbury was far better then that if Poole. I actually live in Poole but travelled to Salisbury because the service level in Poole is so bad. Tariro was fantastic he was so welcoming and kept me well informed all day
10 August 2026
Offered the usual car wash. It was left with insect marks all over the bonnet. When I pointed it out the guy shrugged & said it was a quick one. I assume that the existing dirt was therefore smeared all over my car with a then dirty cloth, thanks
09 August 2026
Everything was completed quickly and efficiently
08 August 2026
Excellent service provided
06 August 2026
Very quick and efficient, friendly staff
05 August 2026
Very difficult to find the service centre - looks like a NHS premises. Car was serviced but upon collection it was not cleaned as promised. My details were linked to my son who owned a BMW two years ago. Staff were friendly but overall really poor.
05 August 2026
Friendly helpful staff but messages (via the service portal) and call back requests (4x requested and still no word over a week later).
04 August 2026
Very helpful
01 August 2026
After an initial hiccup the problem was eventually sorted.
31 July 2026
Very happy and didn't have to wait for to long in the waiting room area, the staff were friendly and helpful, even the coffee was ok !
FIND Marshall Bournemouth BMW
Address
- 361-371 Wallisdown Road, Bournemouth, Dorset, BH12 5WB
Opening Hours
- Mon–Fri:08:30 - 18:00
- Sat:08:30 - 17:00
- Sun:10:30 - 16:30
Phone
- 01202 065492
Bournemouth as well as surrounding areas including Poole, Lymington, Verwood and Ringwood
Address
- Discovery Court Business Centre, Lyon Road (Off Wallisdown Road), Bournemouth, Dorset, BH12 5AG
Opening Hours
- Mon–Fri:08:00 - 18:00
- Sat:08:30 - 13:00
- Sun:Closed
Phone
- 01202 065493
Bournemouth as well as surrounding areas including Poole, Lymington, Verwood and Ringwood
Address
- Discovery Court Business Centre, Lyon Road (Off Wallisdown Road), Bournemouth, Dorset, BH12 5AG
Opening Hours
- Mon–Fri:08:00 - 18:00
- Sat:08:30 - 13:00
- Sun:Closed
Phone
- 01202 983762
Bournemouth as well as surrounding areas including Poole, Lymington, Verwood and Ringwood
Address
- Discovery Court Business Centre, Lyon Road (Off Wallisdown Road), Bournemouth, Dorset, BH12 5AG
Opening Hours
- Mon–Fri:08:00 - 18:00
- Sat:08:30 - 18:30
- Sun:Closed
Phone
- 0845 0526495
Bournemouth as well as surrounding areas including Poole, Lymington, Verwood and Ringwood
Address
- 361-371 Wallisdown Road, Bournemouth, Dorset, BH12 5WB
Opening Hours
- Mon–Fri:08:30 - 18:00
- Sat:Closed
- Sun:Closed
Phone
- 01202 065492
Bournemouth as well as surrounding areas including Poole, Lymington, Verwood and Ringwood
21 October 2026
To numerous to mention my experience was very poor from start to finish